China’s first allotment of J-Harden Wines, the libation launched by NBA star guard James Harden, sold out in a matter of seconds in a livestream on Douyin, the Chinese version of TikTok.
The stream was held Tuesday night local time by Douyin star “Crazy Little Brother Yang,” with Mr. Harden also appearing. The first bottles were sold in pairs, with two bottles of the wine costing around $60.
More of the wine is now being shipped to China to restock; the 16,000 sold on Tuesday’s stream represented the first allotment of J-Harden Wines for the entirety of China. Douyin is not the only place Mr. Harden has made waves during his trip in China. At an event in Beijing recently, Mr. Harden blasted Daryl Morey, the general manager of his current team the Philadelphia 76ers.
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