10 examples where movement adds to the message.
was inspired by Japanese Shinto spirits. It is quite literally a feral sphere, and the animation highlights its feral personality even more.
The movement of the lines brings to mind the wind in trees, flocking birds and swarming bees, all connections to nature that seem appropriate for a brand with a commitment to sustainability. The movement emphasises the brand's organic feel by highlighting the wild sense of freedom in the logo's hand-drawn design. It feels distinctive, personal and hand-crafted. Animating logos can also be useful when making a transition to a new brand identity.
This simplicity also allows motion designers to play with concepts when animating them, like in this logo for EAT, an exhibition on food in Singapore. Designed byFor additional impact that creates a memorable logo, movement can be combined with sound. A logo with its own soundmark can even become a meme – the Intel logo chime anyone? Television and film companies have long used moving logos accompanied by sound at the intro or outro of productions to generate strong brand awareness.
In 2018, Japanese rubber company Yokohama took a novel approach when it animated its red lines logo by recording the sound of the wind passing through the leaves of trees in the company's own forest, to show its greater commitment to the environment. It even made the above video about the making of the sound. The video of course closes with the logo in question.