Whether they’re popularizing dance challenges, helping songs become huge or offering their own original tunes, these TikTok stars are shaping popular culture one clip at a time. 🌟
’s “Savage” can trace their success back to dance challenges from influencers on the video-sharing platform. So can smashes from last year like Lil Nas X’s “Old Town Road” and Lizzo’s “Truth Hurts.”
TikTokers aren’t only there for the tunes, of course: After TikTok merged with the lip-syncing app Musical.ly in 2018, parent company ByteDance positioned the platform to cater to interests ranging from cooking to crafts to comedy, through its signature, super-digestible 15-second videos. But for music lovers, the app has emerged as a major new source of discovery — and the influencers providing the heads-up on cool new tunes have become famous in their own right.
As these TikTok icons have become the driving forces behind some of this year’s most played songs, music-industry insiders are integrating the platform into their marketing strategies. With this in mind, below is a list of 10 TikTok music influencers you need to know , and some of their biggest success stories.
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