Elon Musk is at it again with more changes to Twitter's verification system. If and when that happens, expect days of mayhem, and a golden opportunity for trolls to wreak havoc on the brands.
Regardless of the specifics, any change to Twitter’s checkmark system will be mayhem. Seeing a tweet from a blue-checked account is already confusing on a platform where it can either mean you’re a significant cultural figure or a person willing to pay Musk $8. A recent report said half of Twitter Blue subscribers have less than 1,000 followers, but from the outside, they look no different than CEOs and New York Times journalists.
The checkmarks are even blurrier when you consider the app’s bizarre color scheme, where a blue check means you’re legacy verified or a subscriber, a gray check means you’re an official government account, and a gold check means you’re a significant brand account. Long story short, Twitter’s efforts to clarify who is or isn’t verified for one reason or another have created an even more confusing system that people can’t be bothered to understand.
Rest assured, Musk likes charging ahead with his ideas, so it’s likely that some changes will eventually come to Twitter’s verification system. When that happens, it will be another golden opportunity for users to sneak by and dunk on big brands. Here are a few possibilities for what that might look like.
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