GoogleGlass remains the pinnacle of exciting hardware announcements at Google I/O, and 10 years on we look back at what made it so special.
The introduction of Google Glass during the Google I/O 2012 keynote presentation was Google at its feisty, unpredictable best. It marked the beginning of the groundbreaking wearable device’s short, tumultuous life as a consumer product, and was truly representative of what made Google such an exciting company at the time.
At first, Glass was about as exclusive as tech gets. Only those attending Google I/O would be able to pre-order the very first Explorer Edition devices, and only if they had $1,500 in their pockets. They’d also have to wait until the next year for it to actually be delivered. At that time the price was outrageous — the Apple iPhone 5 cost $649 when it launched in September 2012 — yet many enthusiastic tech fans would have gladly handed it over to own Glass at that moment.
I paid 500 British pounds, or around $625 today, for it, which was half the retail cost. It wasn’t even the cheapest on eBay, but it was the closest to me and I could collect it in person. It’s quite hard to imagine what a bizarre juxtaposition this was. Glass was at once one of the hottest, most talked-about pieces of new tech, yet at the same time was so completely divisive and undesirable that it couldn’t retain its actual value.
Beyond the odd “Are you recording right now?” question — always asked jokingly, mind you — and a few stares, I never experienced any anger or ridicule around Glass. I was self-conscious about wearing it at first, but it soon passed and I began to actually enjoy using it in the way it was intended.
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