10 Years On, Twitter Is Shaping The Spread Of K-Pop

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10 Years On, Twitter Is Shaping The Spread Of K-Pop
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2020 marks the tenth year of K-pop's rise on Twitter, and Twitter Korea is celebrating by commemorating all its milestones and exploring how K-pop's grown on the site.

... [+]gettyhas changed the way fans, and the world, engage with K-pop over the past few years, and is commemorating a decade of K-pop Twitter this month.

Twitter became popularized in South Korea in 2010, making 2020 an optimal milestone to explore the decade’s growth. According to YeonJeong Kim, the head of Global K-Pop Partnerships at Twitter, the data shows,"That Twitter is the best place to check what's happening [in K-pop], what people are talking about right now in realtime. Twitter is serving as a bridge for K-pop to the world. We are accelerating the rise of K-pop globally.

Throughout the decade, boy bands have dominated conversations annually, with Twitter Korea’s 10-year-long conversation growth curve only recognizing the impact of a handful of high-profile girl groups such as Girls' Generation and BLACKPINK, and a singular solo artist in the form of"Gangnam Style" iconoclast Psy, whereas BIGBANG, Super Junior, Seventeen, and Wanna One have also been included in previous years along with the aforementioned acts, who are currently leading K-pop...

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