You've heard of J-Beauty and K-Beauty. Now, meet some of China's rising product stars, just in time for Lunar New Year.
, the innovation-led product explosion that has made its way from Korea across the globe. In recent years, J-Beauty from Japan and even A-Beauty from Australia have joined the industry's growing export alphabet, offering ample opportunities for inter-continental product discovery. But “C-Beauty” has been a slower burn abroad. At home in China, however, business is booming.
Local beauty brands coming out of Beijing, Shanghai, and elsewhere have gained nationwide prominence thanks to a deep commitment to skincare, makeup and fragrance from the country’s largely digitally-native population with a high fluency in mobile interfaces. Many of these products find overnight success on the likes of TMall or WeChat, where most Chinese people spend their days scrolling on their phones.
So, what’s the recipe for success that will take these local heroes beyond their borders? It will likely come down to the right blend of ancient Chinese traditions and healing ingredients and a fiercely future-facing approach to formulation. Here, in honor of Lunar New Year, thebeauty team has selected 13 local products to keep on your radar as we head into the Year of the Rabbit and beyond.
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