Will e-commerce eventually take over physical stores altogether? Not necessarily
. There’s something to be said for physically touching items and seeing them in person. Augmented reality allows customers to see items in their homes or on their bodies virtually, but customers will still want to touch items and get a feel for them in the store.. Online items are often personalized, but customers may want to take things one step further with in-person tailoring and customization to get the exact right fit.
. Customers might not enter the store to buy anything, but they will likely come out with a better understanding of the brand.. No matter how much technology we have, humans still crave personal interaction. Shopping in a store allows customers to talk to the employees and other shoppers and get advice about the best products for their lives.There’s a reason everyone loves Costco samples—being able to try a new product is enticing and exciting.
Physical retail stores won’t die, but they will definitely transform in coming years. In order to stay relevant, stores need to adopt new technology, change their offerings and build real relationships with customers. Blake Morgan is a keynote speaker, customer experience futurist and the author of two books including her new"The Customer Of The Future." Stay in touch with her weekly
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