When an athlete makes the winning basket or scores a touchdown, fans want a piece of that spectacular moment. Fanatics makes that possible. Disruptor50
Funding: $1.7 billionKey technologies: Artificial intelligence, cloud computing, machine learningWhen an athlete makes the winning basket or scores a touchdown, fans want a piece of that spectacular moment. Fanatics makes that possible. The Jacksonville, Florida-based company has exclusive licensing deals with the NFL, NHL, NBA, major league baseball, and scores of colleges and universities to make and sell jerseys, caps, and tons of other official team merchandise.
Earlier this year, it clinched a deal with Walmart to sell NFL jerseys, NBA T-shirts and other sports-related merchandise on Walmart.com. Under the partnership, Fanatics will be the exclusive provider of all licensed sports merchandise on Walmart.com. The company in its current form was started by billionaire Michael Rubin in 2011. That same year, he sold a sports e-commerce business to eBay for $2.4 billion, bought back parts of it and acquired Fanatics — which back then was a two-store retail operation in Florida. He renamed the entire entity Fanatics.
The company is now run by Doug Mack, who joined in 2014 after spending several years as CEO of the e-commerce company One Kings Lane. Fanatics reportedly does about $2.3 billion in annual sales but is projecting $10 billion over the next five years with a major expansion globally, especially in the U.K. and China. It recently added offices, fulfillment centers and tech hubs in Hong Kong, India, Tokyo and Spain.
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