Review: Can Ford electrify its bestselling family of vehicles in a way that still has mass appeal? With the debut of the F-150 Lightning, says car columnist Dan Neil, the answer is a resounding yes
first full-size electric pickup, the 2022 F-150 Lightning, which I drove at a press event in San Antonio earlier this month. My positivity may not be suitable for all audiences.R1T electric pickup, before seeing the Lightning? Oh man, you should avert your eyes. After all the hype over Rivian last year, the Ford is the stump-humping electro-truck to want.
Being about the same size, shape and height as any Crew Cab 4x4 with a short cargo box, the Lightning will look comfortably familiar to Americans. That’s strategic. IfCybertruck is an angular modernist home hanging off the cliff of public acceptance, the Lightning is prairie revival. Here’s where things start to look different. Unlike other auto makers dipping their toes in electrification, Ford says it will not prioritize building profitable, high-spec units to the exclusion of its steady commercial clientele.
All the while the Lightning would be aiding the bottom line. For starters, scheduled maintenance is 40% lower compared with a gas-powered F-150. When working America gets a load of these babies they’ll never go back. That’s strategic, too.
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