A trio of friends created a new model of community giving in San Francisco that has fed nearly three million people and helped rescue several hundred small businesses since the pandemic began.
In one day, Lenore Estrada, owner of Three Babes Bakeshop, dropped from 33 employees to six, as San Francisco sheltered in place two years ago.How could small businesses like hers survive the pandemic?"How could we distribute the product that they already had in cold storage?" Bindman asked.
She explained,"The first thing we decided to do was just buy food from the small businesses here in San Francisco, then deliver it to the people who are food insecure."In two years, they've served everyone from senior citizens to COVID patients in quarantine to underserved folks at Humanmade who are training for entry-level manufacturing jobs.
As of February 2022, SF New Deal has given away nearly $33 million in government funds and private donations to more than 600 businesses.The partnership kept open and spared layoffs at Kristin Houk's three Bayview eateries, Tato, All Good Pizza and Cafe Alma.And she is grateful for New Deal's trio of co-founders for their big hearts: Bindman, who is Chief Program Officecr, Zarlin, who is Chief Impact Officer, and Estrada, who serves as Board President.
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