German automaker BMW took a chance 27 years ago when it purchased 900 acres of peach orchards in rural Greer, South Carolina.
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Roman was one of the first employees to be hired. He, too, was unfamiliar with BMW and had never worked for an automaker. In 26 years he watched as the plant transformed into BMW's largest facility in the world. An aerial view of the BMW Spartanburg plant from 2018. The facility is more than 7 million square feet and employs 11,000 workers.The first BMW to roll off the production line in September 1994 was a 318i sedan. More than 4.75 million vehicles have since been built in the state and the 7 million-square-foot facility has undergone six expansions. The BMW Group -- which also includesand MINI -- has invested $10.
Woodward said Greenville might not have been what it is today -- a desirable, in-demand city to live and work -- if BMW had chosen to build its plant elsewhere. Underwood said BMW's success in the area has paved the way for other companies -- many of them foreign -- to invest in the state. He estimates that at least 50 foreign firms from 38 different countries have set up offices in the upstate region.Russell Roman, a senior engineer at BMW, was one of the first employees to be hired at the plant.BMW
"Global icons such as BMW and Michelin have contributed appreciably to our region's transformation from an aging textile hub to a world class center of global manufacturing and innovation," he said. Sky Foster, employee No. 5 at the plant, said BMW is a "stable organization that offers a lifelong career path."Unlike General Motors, Ford Motor Co. and Fiat Chrysler Automobiles , BMW's plant is non-union and employee attempts to unionize in 2004 failed.
"There is little awareness [in the U.S.] of where the cars are made," Woodward said."Most consumers think they're coming from Germany. Even Chinese customers don't know."
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