A 27-year-old hailed by Amazon as one of the best small-business owners under 30 shares how he used his engineering background to tackle every entrepreneur's biggest enemy: lack of sleep
"We wanted to maximize our reputation on Amazon," Yeutter said of his decision to launch his product last year on the platform. "Customer reviews on Amazon were pivotal."
Building his team took significant time and attention, especially when it came time to find a factory that could produce according to his business' exacting specifications. hasn't deterred him from sticking with his supplier, even as his tariff costs have increased. Yeutter acted quickly to have inventory shipped from a storage warehouse to his apartment and began manually fulfilling orders to get average delivery times down to less than a week.That personalized approach helped Yeutter claw back sales, which he said dipped to 40% of normal volume during the worst days of the crisis. Now they are back to 75% and trending up, he said.
Lastly, Yeutter used the disruption as an opportunity to improve Bedtime Bulb's website traffic and direct sales channels.
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