The COVID pandemic has shifted e-commerce in 2020, maybe more than any other time in history. Traditional retail sales have declined but e-commerce has seen a year-over-year growth in U.S. and Canada. Let's look at three trends experts are paying attention to.
are comfortable with sharing their personal information with a brand if it benefits their shopping experience.
When personalized is done right, a customer will feel like you’re reading their mind. This emotional response generates a sense of loyalty. To achieve the highest ROI, retailers need to embrace and make personalized commerce a reality for their consumers’ shopping experience. Social commerce is selling products directly through social media.
In 2020 online reviews are not enough to convince a customer to buy a product. Modern consumers need to trust the company, product and experience before purchasing. That’s why high-resolution images matter in e-commerce sales. But static images are no longer enough, either. Consumers demand more, such as 360-degree viewing images that let potential buyers view all angles of the product.
Getting ahead of trends and harnessing the latest technologies can help e-commerce brands drive sales, attract new customers, and increase market share.
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