4 Truths About Connecting With Your Audience Through Business Storytelling:
“My experience of great storytelling, working with classics, is just finding a way to present it simply but let the story do its own work, or be an invite to the audience’s imagination.”“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”Truth 2: You can plan ahead.One of the simplest but most potent exercises I can recommend is just taking out a piece of paper and dividing it into two columns.
When it’s time to give a presentation, most of us begin with the question, “what will I say?” But in reality, the most important question is, “who is my audience?” We can have a flawless presentation, never utter a single “um” or stumble over a single word, spend thousands on designing our deck… but if we don’t have a solid handle on who our audience is, we’ve wasted all of that effort. The main goal has to be connecting with our audience on a human level.
Need help reaching your audience? Constant practice is important. Look for opportunities to craft and tell your stories with other business leaders wherever you can.
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