Podcasting is one of the best ways to find and connect with your customers. Do it right and you’ll engage a growing community of loyal fans who hang on your every word and buy all your products and services. Do it wrong and you’ll end up broke.
In order to get more listeners you need to use your podcast to answer the questions that keep your audience up at 3am. In the Google search bar, type in the first few words of a common question you think is relevant to your listeners, and then let the search engine autofill the rest. You’ll see which pain points are most popular and how many people are searching for answers to the questions your podcast can answer.
“You can also use the language of the specific question so Google crawlers will find and reward you. You’ll want to make sure your keywords are popular—but not too popular—so you’re not competing with too many others so you can dominate a category,” suggests Whittstock. “Consider also creating short audio snippets or ‘vignettes’ that answer the question because Google Search is increasingly focused on audio questions and answers—a massive and underutilized opportunity right now.
You can “gamify” engagement and incentivize your listeners by rewarding them when they suggest topics and guests for your show, share episodes with their audience, put lessons learned on the podcast into action or join in a social mission that you’ve highlighted on the show. Besides free services, rewards might include mentioning them on your podcast or social media, a physical gift or even a gift card.
Once you know and understand your target market with this detailed data, you’ll be able to address your avatar’s needs and fears and you’ll be assured that your content solves their problems and improves their lives. That means you’ll know exactly how to engage and what products to sell to your captive audience.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Q&A with Veritone One's head of podcasting - Business Insider - Business InsiderThe head of podcasting at Veritone One spoke to Insider Intelligence about how advertisers have shifted priorities in light of the pandemic's impact on podcast listening
Weiterlesen »
John Krasinski Reveals He Has the Iconic Teapot That Jim Gifted Pam in The OfficeThe actor shared the news on Angela Kinsey and Jenna Fischer's podcast Office Ladies
Weiterlesen »
53 'Riverdale' Musical Numbers, Ranked From Skips To BangersFact: the musical numbers are actually the best part of Riverdale.
Weiterlesen »
Do You Wonder If You’ve Already Had COVID-19?How confirmation bias might convince you that you've already had COVID-19, even if it's far more likely that you haven't
Weiterlesen »
Swearing Makes It Hurt LessNew research shows that people actually feel less pain when they swear.
Weiterlesen »