Creating an online course is one thing, but designing it to sell is quite another. Here are 4 ways to design your course so it sells itself.
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So, you’ve been considering starting an online course in your area of speciality. There’s much to consider: how much information to give, the format of the course, where to host it, and how much to charge.
The trick is to start to offer tidbits of helpful advice before the course comes out. That way, a potential customer in the community can get to know your style and confirm that you do, indeed, have the tips to propel them to success, so the course would be worth the investment. Establishing this trust is critical for not only converting your community members to customers, but encouraging them to recommend your course to others.The best form of marketing is referrals, or word of mouth.
She recommends that an element of the course is “gamified” to motivate and encourage completion. “I call these things action igniters, stick strategies, and engagement amplifiers. A few examples include worksheets, contests, private facebook communities, live office hours held over virtual Zoom meetings,” she specified. It's estimated that 70% of online course students never end up finishing the course, which means they never achieve the impact they invested in.
"The Client Engagement Academy's core principle is building better lives, and we do this by ensuring learners achieve the transformation and outcome they set out to achieve," Rattle shared in a conversation."The end result benefits everyone. The more learners master their objectives, the more referrals the courses receive.
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