The AP reported that many Google services on Android devices and iPhones store your location data even if you’ve used a privacy setting that says it will prevent Google from doing so.
HARTFORD, Conn. — Search giant Google has agreed to a $391.5 million settlement with 40 states to resolve an investigation into how the company tracked users’ locations, state attorneys general announced Monday., which found that Google continued to track people’s location data even after they opted out of such tracking by disabling a feature the company called “location history.”
Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet — which has a market value of $1.2 trillion.
The AP reported that the privacy issue with location tracking affected some 2 billion users of devices that run Google’s Android operating software and hundreds of millions of worldwide iPhone users who rely on Google for maps or search. The attorneys general said Google misled users about its location tracking practices since at least 2014, violating state consumer protection laws.
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State AGs: Google settles location tracking probe for $392 millionThe investigation by the states, which officials said was spurred by a 2018 Associated Press story, found that Google continued to track people’s location data even after they opted out of such tracking.
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