Billboard's 2023 40 Under 40 Executives List, revealed ✔️
The minds powering the live sector’s post-shutdown resurgence — along with next-gen forces from Capitol Hill to the silver screen — highlightPresident, MTG Nashville // Messina Touring Group
The past three years have been particularly tricky for promoters to navigate due to the pandemic. The sector experienced something of a soft relaunch in late 2021 and 2022 as COVID-19 hesitancies lingered, but now touring has fully roared back; this year, Beyoncé, Metallica, Morgan Wallen and more will pass through the same venues as Swift and Sheeran. “I cannot believe how many stadium tours there are,” McCollister says.
In junior high school, Mari Davies would use her father’s department store credit card to buy concert tickets from the store’s Ticketmaster kiosk — and then sell them to friends for a minimal markup. Prior to LNU, Davies spent 10 years as an ICM agent, representing R&B/hip-hop clients such as Kelly Rowland, Kodak Black, A Boogie Wit Da Hoodie, Davido and Teyana Taylor. At the agency, she was also a founding member of Diversify ICM and Next Gen Femme, the mentorship program affiliated with Live Nation joint venture Femme It Forward.
Lewan’s efforts on Capitol Hill shape policies affecting the entire music business. In 2022, his state policy work helped pass California’s Decriminalizing Artistic Expression Act, which limits how song lyrics can be used as trial evidence — “the first bill of its kind in the U.S.,” the 36-year-old says.
But he’s clear-eyed about the competition Savage faces in this year’s crowded concert market and beyond. “You have to give them an experience,” Williams adds. “You have to be a showman at this point or have some personality that people gravitate to. You can’t just lean on these shows. Your business has to be right.”
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