Billboard rounds up five things we learned from ‘La Firma,’ the new Netflix original series starring Rauw Alejandro, Tainy, Nicki Nicole, Yandel & Lex Borrero.
places 12 hopeful contestants in a mansion, and follows them for the chance to secure a record deal with Neon16 — a talent incubator founded by Borrero and Tainy. Spectators are introduced to budding talent from Argentina, Chile, Colombia, Dominican Republic, Mexico, Puerto Rico, Perú, and the U.S.unique is that we are not just looking for talent, but artists with something to say in the world.
The entertainment mogul knows how to intensify the scene, in a nail-biting kinda way. “You have the best in the industry, and impressing them is not going to be easy,” Borrero says early in the show. His astute criticism and wise one-liners come equipped with advice that’s meant to endure, like good ol’ tough love, the kind that can stick forever in a budding artist.
Then there’s the process of elimination, which will have some at the edge of their seat. Bodyguard Tony isn’t one to mess with; he gives Borrero the unsigned contracts of those who run the risk of losing the round. After all is said and we learn who has lost, Borrero presumes to shred the contract in two with his bare hands, thus building for classic competition-based reality TV sensationalism.The show wastes no time spotlighting their rising stars.
Each day, the contestants are put through unique challenges that push them to think outside the box, and how well they handle pressure — even if it’s random, like assuming the role of Borrero’s assistants for a day. Judges test their willingness, discipline and creativity, all while contestants simultaneously write original songs alongside some of the best songwriters and producers in the industry: Elena Rose, Albert Hype, Jota Rosa, Gaby Morales, and The Rudeboyz.
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