If you're a small business owner, these 5 steps can help you withstand the next several months
2 . Increase efficiency.
During economic uncertainty, small businesses need to hunker down and eliminate as much nonessential spending as possible. Look for ways to streamline processes, automate and increase efficiency. Even a small decrease in friction can lead to not only major cost savings, but also an improved customer experience. Cleveland-based marketing firmis following in the footsteps of major tech companies to allow its 18 employees to permanently work from home.
There’s no doubt the current economic downturn is challenging for nearly all small businesses. But adapting and listening to customers can help small businesses weather the storm and continue to grow, even during challenging times. Blake Morgan is a customer experience futurist, keynote speaker and the author of the bestselling book
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