These makeup, skin care and hair care brands deserve your support today and every day.
and many others as looting took place across the country. Some Black-owned businesses were looted, and some were burned to the ground. Many Black business owners understand that things can be replaced and bodies cannot, but it still is important to support and uplift Black-owned businesses as they seek to rebuild and reopen.
Something that we can all do to support Black business owners at this time is to buy from Black-owned beauty brands. Beauty is a universal indulgence that often overlooks Black people. The beauty industry has long put Black consumers on the back burner, whether it’s offering limited complexion product shades, creating sunscreen that leaves behind a white cast on brown and Black skin or excluding Black models from marketing imagery.
It’s important to note that Black-owned does not mean Black only. The shampoos, conditioners, eye palettes, lipsticks, soaps and body butters created by Black-owned beauty brands not only provide the hydration or pigmentation that Black consumers need, but they also work amazingly well for consumers of other ethnicities.
Some businesses that cater to the needs of the Black beauty consumer are not Black-owned. If you’re going to stand in financial solidarity with Black businesses, you need to know which are Black-owned and not just Black-accommodating. Of course, it’s necessary for non-Black-owned businesses to start being or continue to be inclusive of the Black demographic — which has an estimatedin buying power — in their product offerings, their marketing imagery and more.
Out of the thousands of Black-owned beauty brands in existence, here is a list of 50 that you can support today and every day.
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