7-Eleven just launched a new lab store in Dallas, and it's hoping it'll prove to be the 'future of convenience.'
cashierless, grab-and-go stores, the time is ripe for convenience chains to differentiate themselves from the pack. And the lab store's investment in treats like frozen yogurt, fresh-baked goods, and local craft beers likely reflects an interest in transforming 7-Eleven into more of a destination.
"7-Eleven stays at the forefront by pushing the boundaries and being unafraid to try new things," Tanco said in the statement.This isn't 7-Eleven's first rodeo in the Dallas area. The chain's lab store is just about two miles from the former icehouse that became the first 7-Eleven.“A lot has changed in retail and continues to change rapidly, especially the shopping experience,” Tanco said.
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