Environmental, social and corporate governance investments attracted record new assets in 2021. A new survey takes a look at who is investing in this area.
The survey found 96% of ESG investors who are also invested in crypto are aware of those environmental concerns, while just half of non-ESG investors said the same.
Moreover, 76% of respondents said it was either very important or important for major cryptocurrencies to become more environmentally friendly. "The industry itself is moving in a sustainable direction, in part because of all of the scrutiny and all of the investor sentiment around this," said Raoul Bhavnani, chief communications officer at Betterment, citing Ethereum's recent switch to aAs markets drop, just how well investors perceive ESG funds as helping them reach their goals may be a factor as to whether they can sustain their recent growth.
When Betterment asked how willing survey respondents would be to sacrifice performance to achieve their ESG goals, 17% said they were very willing, 16% said they were willing and 25% said they were somewhat willing.The top hesitations investors cited with investing in ESG-based portfolios included whether it would reduce their returns, with 53%, followed by the impact the investment would have, 40%, or if it would have higher fees than other funds, 39%.
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