9 beauty and wellness trend predictions for 2020 and beyond:
, a clean, conscious, sustainable and accessible skincare brand, dedicated to providing high-quality, natural products predicts:
Sustainability is a key factor in many businesses, not just in beauty, but come 2020, new brands — from corporate conglomerates to indie manufacturers — will be sourcing bioplastics, post-consumer recycled plastics and ocean-recycled materials to help reduce carbon footprints and emissions. Consumers are demanding this and the brands that don’t respond will be left behind.
Consumers will develop an even greater obsession around air quality - both indoors and outdoors. The result will be an educational overhaul on what products really pollute our indoor environments. This will mean an overhaul for the packaging industry and brands driven by consumer demand. Brands that don’t respond may find out they are left behind.
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