We're obsessed with this brand.
The prices alone are what make The Ordinary one of today’s most successful skincare brands. What was once an underrated darling has grown into a beauty juggernaut, with products sold at all of the biggest retailers in addition to its own website. In short: we’ve had no excuse but to try it all. The downside of such an accessible brand at an even more accessible price is deciding what to actually buy. Personally, I’ve found it’s easiest to start by focusing on your biggest concern.
Hyperpigmentation is notoriously difficult to banish and if you’re dealing with dark spots on top of that, prepare for the long haul because reversing marks requires next-level patience. Those of us with a little more melanin are all too familiar with this long-winded struggle because we tend to experience hyperpigmentation and dark spots more than most. Personally, I’ve tried it all and only found a few solutions that actually did what they promised .
For that same reason, it’s important to read beyond the price tag because if you get something that doesn’t agree with your skin’s tolerance, you’ll end up doing more harm than good. For instance, there are a slew of direct acids that may irritate sensitive skin types while the brand’s hydrators and oils could turn oily skin into breeding ground for breakouts.
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