Tupperware containers will now be available at Target, in a major shift for the 76-year-old brand.
Generally the company has sold its plastic food storage containers solely through in-home"Tupperware parties" or its own website — save a few brief and limited pilot programs with retailers HomeGoods, Bed Bath and Beyond, and Target itself.
CEO Miguel Fernandez announced the launch via a LinkedIn post, and the news follows Tupperware's June launch on Amazon. People are also reading… The"party" format was historically the only way shoppers could buy Tupperware. It was a direct marketing event, typically organized by a woman and hosted in a customer's home or her own — so she could sell Tupperware products and earn commissions.
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