Susan Butler, one of Billboard's best-known music publishing alumni, discusses her new book 'Groove Found: Susan's Business Journey' and the lifestyle she built.
For 14 years, Butler has kept it very confidential — she personally approves subscription requests, denying access to other journalists and excommunicating subscribers who share the letter without permission. But now, in her first book — entitled , available at most eBook and audiobook stores — Butler reveals the story of how she started selling her unique analysis and created what’s become a must-read newsletter for music publishing executives around the world.
Well, that was part of why I wrote the book, but it’s also about what was going on during the pandemic, right? The pandemic caused a lot of changes. So I really wanted to inspire readers who are frustrated with any part of their lives to take a close look inside themselves, at their memories and their dreams, and to then look around to see the possibilities for change. And then to move on to imagining how they might turn dreams into realities.
But that’s the whole point. You can still reimagine your career, even now. I was not 20 years old when I started this Music Confidential business 14 years ago. That’s why even in the first chapter, I relayed how I was feeling so tired and wondering do I really have the energy to do this — start my own business? But then I recalled in growing up, I had learned more about my future in business from competing in horse shows than I did in school.
Well, maybe that’s the next book. Who knows? But so many people who have written memoirs about being in the music business tell me that their books didn’t sell very well—unless you’re really well known.
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