The viral country song by Oliver Anthony has been embraced by right-wing pundits.
Nobody really knows why a song becomes popular, especially now that record companies have mostly ceded their promotional efforts to the mysteries of social-media algorithms. When I start to hear a song more than a few times, I assume that it became popular onas part of some trend that I would rather not decipher. “Rich Men North of Richmond,” an overnight viral hit by an unknown country singer named Oliver Anthony, is the rare popular song that actually comes with a ready-made explanation.
Let’s get two obvious things out of the way. The chorus of the song, which goes, “Livin’ in a new world / With an old soul / These rich men north of Richmond / Lord knows they all just wanna have total control,” should rightfully perk up the ears of anyone who might wonder who those “rich men” might be. There has also been some online hand-wringing about a rant in the middle of the song against “the obese” who are “five foot three” and “three hundred pounds” and “milkin’ welfare.
What seems to be happening is that a handful of conservative media figures who trigger the libs for a living have realized there might be good money in offensive or obliquely political music. “Try That in a Small Town” and “Rich Men North of Richmond” could be seen, then, as the conservative-media machine’s attempt to create their own gangster rap through.
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