A data-driven music startup wants to connect artists with their dream teams
“The alternative is so inefficient — you just look through Instagram DMs,” Shav continues. “There’s a massive gap between artists and early supporters.”
indify’s pivot has been years in the making, but it’s well-timed: Rarely has the idea of bettering the music business occupied such space in the cultural conversation, thanks to, which lets people preview different splits and contract terms. That spurred him to talk to Lawrence and Pavia about designing a platform that used information from YouTube, SoundCloud, Twitter, Facebook, Instagram, and Spotify to predict the next generation of successful artists. They started the project during their senior year and won a $25,000 grant from an incubator program called Thought Into Action shortly before graduation.“The first two years, we didn’t even get a contract,” Shav says. “It was like getting punched in the mouth over and over again.
Josh Feshbach, who manages the singer Pink Sweat$, was one of the first to use indify as more than just an artist-identification system — he located an investor through the platform who was willing to cover recording costs for a new project from Kirby, another one of Feshbach’s clients, then best known for having co-written “FourFiveSeconds” for Kanye West, Rihanna, and Paul McCartney. That investor was Ohanian.
Omid Noori, one of ATG’s co-founders, says his company had to complete several successful marketing campaigns to win indify’s approval. “After that, they were like, ‘we want to refer artists to you, because at least we know they’ll get a shot,'” Noori says. ATG was able to help “Wipe It Down” earn more than five billion views on TikTok.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Japan BrandVoice: Japan’s Technical Expertise Is Laying The Groundwork For A Data-Driven Internet Of ThingsThe Internet of Things (IoT) will have a sweeping effect on the economy and society, as interconnected devices—that is, the sharing of data from nearly every location—enable wide-ranging systems to work together in ways we have only just started to imagine.
Weiterlesen »
Data-security firm Imperva acquires Boston startup jSonar - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »
Democrats skewer pharma executives over profit-driven drug price increasesRep. Rashida Tlaib (D-Mich.) accused the CEO of drug company Teva of pretending to 'look like you give a shit about sick people' while making ever-increasing profits during House testimony on Wednesday.
Weiterlesen »
The Women Behind Privacy at Facebook, Apple, Google, Etc., on How They Use Your DataYou've read about their companies in the news. Now, hear from the women behind data privacy at the tech industry's heaviest hitters.
Weiterlesen »
Big Data Has Big Racism ProblemPrivacy infringement doesn’t just mean annoying ads online; it could mean being denied a job or housing. Prachi Gupta investigates big data’s big problem.
Weiterlesen »
Data leak: 2016 Trump campaign listed 3.5 million Black people it wanted to stop from votingIn act of "21st century voter suppression," Trump&39;s 2016 campaign sought to "methodically" deter Black voters
Weiterlesen »