Whether you’ve spotted Gia Borghini’s exquisite silhouettes on celebrities like Hailey Bieber or Gabrielle Union-Wade, the world’s top influencers, or on the pages of online stockists, the Italian-based footwear brand has garnered a global following.
Gia Borghini is known for its curated collections with celebrities like Rosie Huntington-Whiteley, whose limited-release collab was followed by a highly-anticipated drop withTeisbaek was so successful, it led to the stylist’s appointment as Creative Consultant in Spring 2021.
With a highly engaged community of 200K Instagram followers, distribution in over 500 online and physical stockists, and an audience of fashion lovers waiting on Gia Borghini’s newest collections, Borghini’s instinct is clearly on-point. Discover how the power of intuition and the right influencer collaborations played a role in Gia Borghini’s meteoric rise in the fashion landscape.Barbara Borghini:
After many years of being a stay-at-home mum and fully focusing on my family, I was looking for a new experience and exploring my deep passion for shoes. I also quickly realized that having access at my fingertips to the best artisans in Florence had a huge potential.How did you identify the opportunity or whitespace in the market? It’s especially interesting because you’re from Europe – specifically Italy – where you were surrounded by the legacy brands of haute couture.
Follow your instinct. Choose a collaborator because you are personally interested and feel they can bring a different point of view to your brand, while sharing the same values. Sometimes collaborating without a strategy, solely based on your instinct, is the best strategy. To me that’s a true authentic partnership. The consumer sees through everything these days, so it’s very important to be authentic and genuine, and the rest will follow.You have also aligned with top-tier influencers.
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