Right now in Florida, every bar gets to experience prohibition.
What’s it like to shut down, reopen, and then shut down again? To get a sense of what the pandemic and Florida’s response have meant for the nightlife business, I spoke to Hana Ferguson, the marketing director for the Volstead bar in Jacksonville, Florida. Despite being named after the Prohibition-era Volstead Act and styled like a speakeasy, the bar is very much closed—and like many establishments in Florida, now faces an even more uncertain future.
Aaron Mak: What was it like to close the bar when Florida instituted its first lockdown order in April?It was pretty tough for us, being in downtown Jacksonville. A lot of our business is lawyers and city officials and other business owners. We really rely on those types of guests to come in to our bar.
Even with that reopening, we were only really open for two weeks before we decided to voluntarily shut down for a mandatory employee testing and then another cleaning. And then the day we were wanting to reopen after all the testing had cleared is when [Florida] announced that we had to close down again.We noticed a lot of the bars in Jacksonville were announcing that their employees were testing positive or a customer had tested positive. We didn’t want to take that risk.
We voluntarily shut down for five days, and then we were planning to reopen this past Friday. But that’s when Florida announced via tweet that we had to shut down again. So this is our third time.We of course regulated the number of people that came in, but we had never reached a point to where it was outrageously packed inside the bar. Being a speakeasy, we tend to have a more calm, relaxing atmosphere. Our bartenders wore masks the whole time they were working.
A lot of our cocktails that we make, especially our signature cocktails, are all either pre-batched or require fresh ingredients. All of the fruits, all of the herbs—we had stocked up on everything as we ramped back up to be open again. We had just purchased everything brand-new. We’re losing all of that. It’s a lot of work we’re just losing.
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