A funeral home in El Salvador has taken Barbie mania to an extreme, offering pink coffins with Barbie linings.
The pink metal coffins are on sale at the Alpha and Omega Funeral Home in the city of Ahuachapán, near the border with Guatemala.
Owner Isaac Villegas said Friday he had already offered the option of pink coffins before the July premiere of the"Barbie" movie. But the craze that swept Latin America convinced him to decorate the cloth linings of the coffins with pictures of the doll. The coffins are also decorated with little white stars.Sign up for NBC Philadelphia newsletters.
“I said, ‘We have to jump on this trend,’” Villegas said of the coffins, noting “it has been a success.” He said the funeral home has already launched a promotional campaign around the Barbie boxes, and has sold 10 of them. Though that doesn't mean 10 people have actually been buried in them — many people in El Salvador buy a pre-paid package for future burial.
Villegas said that until a year ago, families had preferred traditional coffins in colors like brown, black, white or gray. But a year ago, he sold his first pink coffin to family who wanted their very happy relative buried in a happier-colored coffin.
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