Attendance is down across the sports world. A prominent German soccer team is trying a dramatic solution: free admission.
Fortuna Düsseldorf in western Germany has had a wild ride over more than a century as the city’s top professional soccer club. It has savored the heights of the Bundesliga and sunk to the fourth division. In the early 2000s, it even took on as a sponsor the punk band Die Toten Hosen, which means “The Dead Pants.”
Now playing in Germany’s second-tier Bundesliga 2, Fortuna Düsseldorf is heading toward its most radical move ever: giving away its match tickets for free.
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