Brooklyn pop singer Softee (Softeepopstar) spoke with us about her local scene in NYC, the influence of Broadway on her process and her hypnotic new LP 'Natural':
Nina Grollman—who performs under the moniker Softee—originally hails from the Midwest. Born in Moorhead, Minnesota, she migrated to Brooklyn with the hope of becoming an actor. After slowly becoming exposed to music made by the likes of Janet Jackson, Robyn and Little Dragon, Softee found herself pivoting towards pop music. Her debut album,A bilingual multi-hyphenate, Softee oftens croons through an emotional spectrum with grace and humor.
I can’t say there is. I think I actually had [a] pretty basic music taste in high school. I’d listen to Top-40 on the radio a lot. I discovered Robyn because I was on YouTube and stumbled on one of her music videos. I became obsessed with her aesthetics and sound. Janet Jackson happened in college, when I started developing more of a sophisticated musical palette. She changed my perspective on pop storytelling. I couldn’t believe the risks she took.
I was immediately drawn into the visuals for the video that accompanied “Come Home.” When you’re envisioning the aesthetic layout of an album, does the imagery become conceptualized during the songwriting process, after or both? I started off—and am still very involved—in the DIY scene in Brooklyn! It’s so inspiring, and no one is in it for money because there’s no money in it. Everyone is super creative and hungry to be in artistic community with each other. I wouldn’t say there’s an exclusive “pop scene.” I think pop acts play all kinds of different shows with all kinds of different lineups. I just played a show with Dominic Sen, GRBGE_GRL and Big Dumb Baby.
What drives the part of your creativity that opts to chronicle your joys, romances and headspace through disco-influenced, synth- and drum machine-heavy textures?
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