There are many more drinking options this Dry January if you like the taste of alcoholic drinks but don't like the effects of alcohol.
Of course, instead of imbibing one of these new-fangled liquid concoctions, you could simply drink juice or water. But you may legitimately like the taste of beer, wine and spirits. Moreover, alcohol plays this almost ceremonial role in our festivities and social gatherings — as it has for
. These nonalcoholic alternative drinks offer consumers a way to sip something festive while avoiding the pitfalls of alcohol; or at least reduce their overall alcohol consumption.At first blush, faux alcoholic beverages seem to be — to use econospeak — a substitute for real-deal alcoholic drinks. In this view, consumers drink them instead of alcoholic drinks, and because of that, their demand for alcoholic drinks naturally goes down. This is probably the case for many consumers.
But it's also possible that, for some people, nonalcoholic beverages are not a substitute. They could be a complement — which is econospeak for consumer goods that are often purchased together, like peanut butter and jelly. NielsenIQ's data suggests this may indeed be the case.
So whether you're kicking"the giggle juice" for health reasons or you just want to cut back this month, there have never been so many options for Dry January. Cheers!
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