“Pickled” pits celebrities against each other in a tournament dedicated to the fast-growing racket sport. The prize? Money for charity—and a statue of host Stephen Colbert.
-brand shoes are the sponsored item, which Colbert and Higgins mockingly remind us back and forth, naming every hut on this pickleball haven after OOFOS footwear. A sense of humor—the best form of marketing in 2022.Better yet: Beloved pickle brand Claussen also sponsors the show, beating Vlasic to the punch. Though pickleball has nothing to do with real pickles—
, which either references the “pickle boat” of crew races, or the creator’s dog, whose name was Pickles—leans into the oddity of the game’s nomenclature. A giant pickle hops around as the mascot of the show. Colbert announces that the mascot is actually depressed, getting over a break-up with his human wife, who left him for another pickled vegetable. A sad pickle as the face of this chipper pickleball tournament—how kooky.jar, but by far the most endearing is the love for the game.
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