A new D.C. taco truck scrambles to keep up with demand for cheesy beef birria (via Eater_DC)
Now Kitburi uses every method of messaging he can to keep up with demand, including phone calls, emails, Instagram DMs, and text messages.
At one peak point on Cinco De Mayo, Kitburi says the truck and restaurant received nearly 2.5 orders per second. Kitburi admits the day could’ve gone smoother, but managing 800 pre-orders and 300 same-day orders was no small task. He says he had“These are uncharted waters,” Kitburi says. “We’ve actually grown our staff a lot since this [pandemic] started. We’ve hired a lot of good people who have been laid off from other restaurants.
When Hogan announced the “stay-at-home” order, Kitburi was picking up his children from school, so he immediately thought about the kids that would miss out on free or reduced-price lunch programs. Since then, Little Miner Taco has been giving out free kids meals, no questions asked. Little Miner Taco had given away over 4,500 meals full of quesadillas, tacos, and other items in about two and a half months.
“It might be safe to say that the news of our free kids meals got us more attention than the birria tacos,” Kitburi said. “I decided no matter what, if kids need to eat, they will eat for free. I didn’t do it for publicity, it’s something I wanted to do.”
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