The YouTube star wants people to stop using the phrase because of its association with the tragedy in New Zealand. But someone either didn't get the message or didn't care.
The battle over a top YouTuber's name is taking to the sky — literally: A plane flew over lower Manhattan on Monday morning carrying a banner that read"Subscribe to PewDiePie."
The phrase is part of an ongoing meme campaign started by Felix"PewDiePie" Kjellberg, the Swedish video creator behind the world's most popular YouTube channel. An Indian music label, T-Series, has been challenging Kjellberg's subscriber count in a continuous battle for top YouTube channel.
The creator of the giant banner appears to be an earnest superfan as opposed to a troll looking to stir up trouble. But as with so many things on the internet, it's not entirely clear.PewDiePie wants to end the 'subscribe to PewDiePie' meme after the New Zealand mosque massacre
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