Capitol Records, the major label that represents artists such as Paul McCartney and Katy Perry, recently announced it had signed a new artist named FN Meka, who has a TikTok following in the millions. The only thing is, he’s not real.
FN Meka is a virtual creation. His voice belongs to a real person, whose name is unknown, but his lyrics are generated by artificial intelligence.
“They literally gathered all kinds of data on what production sounds were popular and had a computer put together a composition, and it wasn't awful,” she says. Ryan Ruden, the executive vice president of experiential marketing and business development for Capitol,that Meka “meets at the intersection of music, technology and gaming culture” and that the addition of a virtual artist to the label’s roster was an “evolution of Capitol Records’ 80-year history of innovation.”
Carcione adds that the presence of AI in the creative field, and in hip-hop culture specifically, will be a double-edged sword. But like Buffalo Black, she finds this release in particular underwhelming.
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