The FemTech sector is set to be worth $1 trillion by 2027, but the 'taboo' nature of women's health is one factor preventing the industry from getting funding.
The FemTech sector includes all innovations designed to solve health issues suffered solely, differently, or disproportionately by women. It covers everything from health during pregnancy and the menopause, to Alzheimer's and HIV.
"They just didn't really get it … [and] in quite a few women's health issues, the problem is that because there's a lack of education, there's a lack of demand. From an investment point of view it's not clear what the thesis is," Boler said. "We went with a very strong message of empowerment, but at the same time we tackle the taboos head-on, we don't shy away from that. And that starts the conversation," Boler said.
"Not because [investors] don't want to know and not because they're purposefully ignorant, but I think it's an overall societal problem that sort of permeates the investing world." "There's lots of research that shows women tend to be much more honest and play down what they believe is the potential for their innovation," she said. "Men are notorious for big sales and investors are used to it."Founder and CEO of FemHealth Insights
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