How real-estate giant Douglas Elliman started beta-testing the perfect digital tool for the coronavirus era a month before the pandemic hit
Late last year, the luxury brokerage Eklund Gomes was working on an annual newsletter with real-estate tech firm Agent Image when Jon Krabbe had an idea.
"This was the ultimate test," Spillman told Business Insider. "No one's known the answer to how long this [COVID-19] would last. Instead of retreating, we immediately started working on technology that let the agent be the guide. The consumer is really trying to navigate around the digital showing." Upon login, agents can utilize presentation features that allow them to upload anything from personalized walk through videos to drone footage, all tied up in a branded package that's unique to the firm. Technology that, when brought to market, will be built uniquely on-brand for each firm utilizing it.
As the platform makes its way through beta testing and eventually scales up, Krabbe said he believes it has a place not only in the US marketplace, but for agents worldwide, with Eklund himself suggesting the technology is even capable of tackling the sales industry as a whole, from cars to travel.
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