Rosa Flores led “the strike of the century.'
manufacturing cloth masks to combat the Covid-19 pandemic, the people who make the clothes on our backs have never gotten their due, and have all too often been sacrificed in the name of profit. The century and scenes and actors may change, but the struggle remains the same: for dignity, for a living wage, for a safe workplace, for bread, and for roses, too.
Rosa Flores never set out to become an icon. On a balmy September day in 1970, the young Chicana's was just another face in a sea of workers streaming out of the Farah Manufacturing Company factory in San Antonio, Texas.
At the beginning, many of the Farah workers were unfamiliar with unions, or worried about retaliation from the company; most of the organizing took place clandestinely, in one-on-one conversations during breaks and in the cafeteria. The concern was justified-when word leaked, management wasted no time in cracking down on workers they suspected of supporting the union, and used intimidation, threats, and retaliation as well as heavy-handed anti-union messaging to try and bust the union drive.
Before long, outside donations began to pour in from the rest of the labor movement. The idea for a nationwide boycott came soon after.
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