A3 Artists Agency has launched a new virtual live events initiative, the A3 Approach
, to maintain its touring business for celebrity clients after the pandemic brought the physical events business to a grinding halt.
“The A3 Approach demonstrates the adaptability of the agency as we pivot in how we conduct our touring business while continuing to expand the services we offer clients. Our new initiative will do just that. It will create opportunities for our clients to engage in a new, yet still authentic way," A3 President Brian Cho said in a statement.
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