Andy Holt speaks to Pete Hall about the club's journey from near insolvency to League One and an FA Cup fourth round tie against Leeds in just eight years
club, complete with Coley’s Bar, named after long-serving manager John Coleman. Stanley have come a long way from being a team only famous for a mention on a 1980s milk advert.
“Generating income had to change. We didn’t have any fans to start with, so matchday income was nothing. Staff used to let mates in for a pound, but we needed to become more professional. On some days, hospitality income doubles matchday revenue. There was an old shed before. Now we have sold £50,000 of Madri since last March.”
“My daughter got me into it, pointing out some speculation from fans,” Holt adds. “I wanted her to respond to explain what was going on and she said you do it. Disputes with the authorities have never been far away, with the Football League in particular feeling Holt’s disdain over the distribution of streaming service iFollow revenue, among other things.
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