As the 2020s progress, corporations around the world are attempting to burnish their sustainability credentials by announcing net-zero goals.
Another member of CNBC's panel, Jos Delbeke, sought to highlight how attitudes were changing in the wake of 2015's Paris Agreement, a landmark deal which seeks to"limit global warming to well below 2, preferably to 1.5 degrees Celsius, compared to pre-industrial levels."
He went on to note how the general public was"very wary of greenwashing," a term which environmental organization Greenpeace UK calls a"PR tactic" used"to make a company or product appear environmentally friendly without meaningfully reducing its environmental impact." "It's good to have a concept of putting a price on carbon but … 'is it credibly done?' is what the general public is asking."