Much hullabaloo over AMPTP’s AI proposal which suggests using actors' image and likeness without extra compensation.
, an autobiographical film about one of the greatest advancements in nuclear technology, protesting against a shift in technology being witnessed in the film industry isn’t lost on anyone.
The SAG-AFTRA was formed after the Screen Actors Guild merged with the American Federation of Television and Radio Artists in 2012. Together, represents approximately 160,000 film and television actors, journalists, radio personalities, recording artists, singers, voice actors, internet influencers, fashion models, and other media professionals worldwide.Since June 7, SAG-AFTRA has been involved in negotiations with the Alliance of Motion Picture and Television Producers — the entity that represents major studios and streamers, including Amazon, Apple, Disney, NBCUniversal, Netflix, Paramount, Sony, and Warner Bros Discovery.
Thursday that AMPTP remained unwilling to offer a fair deal on key issues. Announcing the strike, the labor union said, “They countered with business as usual: Income Erosion. AI Exploitation. Abusive self-tape demands.”The two major grievances raised by SAG-AFTRA were diving compensation due to the rise of the streaming ecosystem and the threat that the industry collectively faces due to the advancements in artificial intelligence, similar to the ones raised by WGA.
“...all actors and performers deserve contract language that protects them from having their identity and talent exploited without consent and pay. Despite our team’s dedication to advocating on your behalf, the AMPTP has refused to acknowledge that enormous shifts in the industry and economy have had a detrimental impact on those who perform labor for the studios,” read the statement.
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