Perfect for TRNSMT coming up...
retailer has analysed Google search, social media, consumer, and internal data to reveal the hottest festival trends for this season and the clothing collection reflects the findings.The trend report found that even though some older trends remain, Y2K tie-dye, kimonos, cowboy boots and bucket hats are all stand out outfit trends for this year’s festival season.The research found that the following items of clothing are set to be trends at festivals this year.
The items of clothing are ranked in order of their average number of monthly search volume, the number of Instagram hashtags and the number of TikTok views. Tie-dye came out in first place with an average number of monthly search volume of 201,000, Instagram hashtags that totalled 7,400,000 and a huge 5,600,000,000 TikTok views.
Bucket hats follow in second place with an average number of monthly search volume of 301,000 and 1,500,000 Instagram hashtags while they also reached 312,000,000 TikTok views.
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