The TikTok star's beauty line ITEM Beauty drops next week.
The teen has assumed the role of"chief innovation officer," overseeing the creation of the line's jelly eyeshadow, brightening powder, brow definer, lip oil, a contour duo, and, yes, mascara—all using clean, cruelty-free ingredients. With the ear of Gen-Z at her will, Easterling says she's committed to creating makeup that accentuates a person's natural beauty—and, also, gets you crazy-long lashes., Easterling took time to preview the venture exclusively with ELLE.com .
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