Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and antisemitic remarks.
Kanye West looks on in the Oval Office of the White House during a meeting with President Donald Trump on Oct. 11, 2018.
Adidas said Tuesday that it conducted a “thorough review” and would immediately stop production of its line of Yeezy products and stop payments to Ye and his companies. The sportswear company said it was expected to take a hit of up to 250 million euros to its net income this year from the move.
The Balenciaga fashion house cut ties with Ye last week, according to Women’s Wear Daily. JPMorganChase and Ye have ended their business relationship, although the banking breakup was in the works even before Ye’s antisemitic comments.
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